Friday, May 16, 2008

Issue 102 - 5th April - 1st May

Research released today reveals a change in attitude towards networks and networking - as 68% of people expect to be part of more networks in five years time. With this figure rising to 75% in the 25-44 age group, the survey by international leadership development organisation Common Purpose, suggests greater recognition of the value of networks by generations Y and X.

Furthermore, the research suggests that one of the reasons why the trend for networking continues to grow and diversify is that it is seen as more than a social activity. It found widespread confidence in the benefits of networking as a professional boost, with almost two thirds of respondents saying that networks are important to their career success. What makes a network valuable however, and how people decide which to use and with what frequency, could be a question on many busy professionals� minds.


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