Tuesday, April 22, 2008

Philip Hensher: Don't dismiss 'Heat'. It's a very superior product

Ask a sensible question, and, now and again, you might just get a sensible answer. If you asked a group of adults what their favourite reading was, self-consciousness would intervene, and, after a moment's thought, you would be given the name of a novel or a literary genre. If you ask a group of teenagers the same question, however, as the organisers of the National Year of Reading did last week, and you will get a much more realistic answer.

They liked reading their own blogs; they liked reading "online computer game cheats" (no, me neither – not a clue); they liked reading a few books, such as the diary of Anne Frank or the Harry Potter novels. Most of all, however, they said they like reading Heat magazine.

Heat coming out on top, as the favourite reading of teenagers, caused a certain amount of dismay in the outside world.


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