How Successful Companies Develop Their Sales Teams

Not enough companies have learned how to employ sales training as a strategic tool. Those that have are leaders in their industries, offering their shareholders maximum return on investment. They are able to quickly adapt to changing market conditions, are respected by their customers, and provide consistent sales performance.

The salespeople who work for those companies are motivated, stay in their jobs longer and are proud to help in recruiting their friends who have been successful selling for other companies. That improves the "bloodline" and saves on recruiting fees.

Quite often, sales managers and executives don't have the time and experience to train correctly. Companies with internal training departments often provide guidance, but sales training is quite different from designing and delivering training to other areas within an organization, such as customer care, engineering, or human resources.


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